Jesse Williams is a founder of Sound Running Running Club, a group that has the focuses on bettering the athletes through training and providing oppertunities to compete. Jesse has worked with athletes of all levels for the past 15 years. For 13 years Jesse was head of marketing & business of at Brooks Running overseeing their efforts with Hansons-Brooks ODP, Brooks Beasts, Brooks PR Invitational and other athlete programs. During this episode of Influencers, Jesse talks with Paul Swangard about the challenges coaches, athletes, and meet organizers are going through during the COVID-10 pandemic, new insights into planning an event and, later, the goes to athlete marketing and engagement. 

The Track Meet will be available to watch on USATF.TV on Friday & Saturday, December 4 & 5.